Sustainable cool, with a little Ohh!
Ohh! By Gum is built on choosing better - better materials, better processes, and better outcomes for people and planet. We curate everyday essentials that feel good to wear, made to last, and designed to make getting dressed feel a little lighter (and a lot nicer).As the only B Corp™ department store in Ireland, we make sustainable shopping easy, with considered pieces for everything you wear and lots of things you use.

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Organic cotton100% of our cotton is organic or recycled
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Life cycleAll our clothing is made to last beyond one season - we don’t follow fast trends
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Recycle bagsOrders ship in compostable poly mailers and recycled corrugate

Iconic weekend fit
Explore our popular categories
The Summer lineup
White Stuff Annie Double Cloth DK Plum Shirt
Precio habitual
€59.95 EUR
Precio de venta
€59.95 EUR
Precio habitual
White Stuff Bonnie Bomber Jacket
Precio habitual
€134.00 EUR
Precio de venta
€134.00 EUR
Precio habitual
White Stuff Teagan Stripe Wide Leg Trouser
Precio habitual
€109.95 EUR
Precio de venta
€109.95 EUR
Precio habitual
White Stuff Cara Collar Jumper
Precio habitual
€79.95 EUR
Precio de venta
€79.95 EUR
Precio habitual
White Stuff Dark Navy Illy Crop Straight Trouser
Precio habitual
€89.95 EUR
Precio de venta
€89.95 EUR
Precio habitual
White Stuff Mid Chart Lois Cardi
Precio habitual
€67.00 EUR
Precio de venta
€67.00 EUR
Precio habitual
White Stuff Illy Crop Straight Trouser
Precio habitual
€89.95 EUR
Precio de venta
€89.95 EUR
Precio habitual
White Stuff Kalia Short Dress
Precio habitual
€109.95 EUR
Precio de venta
€109.95 EUR
Precio habitual
Stripe & Stare Original Knicker Four Pack - Neon Candy
Precio habitual
€65.00 EUR
Precio de venta
€65.00 EUR
Precio habitual
Stripe & Stare Eco Lace Original Knicker Four Pack - Summer Brights
Precio habitual
€75.00 EUR
Precio de venta
€75.00 EUR
Precio habitual
Stripe & Stare Eco Lace High Rise Four Pack - Summer Brights
Precio habitual
€75.00 EUR
Precio de venta
€75.00 EUR
Precio habitual
Stripe & Stare T-Shirt Bra - Neutral Leopard Sand
Precio habitual
€38.00 EUR
Precio de venta
€38.00 EUR
Precio habitual
Stripe & Stare Smooth Sculpt Padded Bra - White
Precio habitual
€53.00 EUR
Precio de venta
€53.00 EUR
Precio habitual
Stripe & Stare Lace Plunge Bra - White
Precio habitual
€46.00 EUR
Precio de venta
€46.00 EUR
Precio habitual
Stripe & Stare Eco Lace Full Coverage Plunge Bra - Pink Cosmos
Precio habitual
€46.00 EUR
Precio de venta
€46.00 EUR
Precio habitual
White Stuff Fluffy Hedgehog Ankle Socks
Precio habitual
€9.00 EUR
Precio de venta
€9.00 EUR
Precio habitual
White Stuff Fluffy Cat Ankle Socks
Precio habitual
€9.00 EUR
Precio de venta
€9.00 EUR
Precio habitual
White Stuff 2PK Sport Gradient Ankle Socks
Precio habitual
€16.00 EUR
Precio de venta
€16.00 EUR
Precio habitual
Madam Stoltz Recycled Cotton Throw - Ecru, Brown, Honey
Precio habitual
€35.00 EUR
Precio de venta
€35.00 EUR
Precio habitual
Madam Stoltz Recycled Cotton Throw SS26
Precio habitual
€35.00 EUR
Precio de venta
€35.00 EUR
Precio habitual
Madam Stoltz Recycled Cotton Throw - Blue, Off White, Grey
Precio habitual
€35.00 EUR
Precio de venta
€35.00 EUR
Precio habitual
Madam Stoltz Dusty Green Recycled Cotton Throw
Precio habitual
€35.00 EUR
Precio de venta
€35.00 EUR
Precio habitual
Madam Stoltz Off White Recycled Cotton Throw
Precio habitual
€35.00 EUR
Precio de venta
€35.00 EUR
Precio habitual
Madam Stoltz Recycled Cotton Throw
Precio habitual
€35.00 EUR
Precio de venta
€35.00 EUR
Precio habitual
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Free shippingAll orders over €80 are delivered across Ireland to your doorstep at no extra charge.Explore Now
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14-Days returnsEnjoy the freedom of stress-free shopping with our hassle-free return policy.Return Policy
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Secure paymentShop with confidence knowing your payments are secure and your informationMore About Payment

