Sustainable cool, with a little Ohh!
Ohh! By Gum is built on choosing better - better materials, better processes, and better outcomes for people and planet. We curate everyday essentials that feel good to wear, made to last, and designed to make getting dressed feel a little lighter (and a lot nicer).As the only B Corp™ department store in Ireland, we make sustainable shopping easy, with considered pieces for everything you wear and lots of things you use.

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Organic cotton100% of our cotton is organic or recycled
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Life cycleAll our clothing is made to last beyond one season - we don’t follow fast trends
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Recycle bagsOrders ship in compostable poly mailers and recycled corrugate

Iconic weekend fit
Explore our popular categories
The Summer lineup
Stripe & Stare Eco Lace Full Coverage Plunge Bra - Pink Cosmos
Regular price
€46.00 EUR
Sale price
€46.00 EUR
Regular price
Stripe & Stare Smooth Sculpt Padded Bra - White
Regular price
€53.00 EUR
Sale price
€53.00 EUR
Regular price
Stripe & Stare T-Shirt Bra - Neutral Leopard Sand
Regular price
€38.00 EUR
Sale price
€38.00 EUR
Regular price
Stripe & Stare Eco Lace High Rise Four Pack - Summer Brights
Regular price
€75.00 EUR
Sale price
€75.00 EUR
Regular price
Stripe & Stare Eco Lace Original Knicker Four Pack - Summer Brights
Regular price
€75.00 EUR
Sale price
€75.00 EUR
Regular price
Stripe & Stare Original Knicker Four Pack - Neon Candy
Regular price
€65.00 EUR
Sale price
€65.00 EUR
Regular price
White Stuff Emily Square Printed Scarf Navy Print
Regular price
€30.00 EUR
Sale price
€30.00 EUR
Regular price
Stripe & Stare Original Knicker Four Pack - Neon Candy
Regular price
€65.00 EUR
Sale price
€65.00 EUR
Regular price
Stripe & Stare Eco Lace Original Knicker Four Pack - Summer Brights
Regular price
€75.00 EUR
Sale price
€75.00 EUR
Regular price
Stripe & Stare Eco Lace High Rise Four Pack - Summer Brights
Regular price
€75.00 EUR
Sale price
€75.00 EUR
Regular price
Stripe & Stare T-Shirt Bra - Neutral Leopard Sand
Regular price
€38.00 EUR
Sale price
€38.00 EUR
Regular price
Stripe & Stare Smooth Sculpt Padded Bra - White
Regular price
€53.00 EUR
Sale price
€53.00 EUR
Regular price
Stripe & Stare Eco Lace Full Coverage Plunge Bra - Pink Cosmos
Regular price
€46.00 EUR
Sale price
€46.00 EUR
Regular price
White Stuff Fluffy Mini Sheep Ankle Socks
Regular price
€9.00 EUR
Sale price
€9.00 EUR
Regular price
Madam Stoltz Recycled Cotton Throw - Ecru, Brown, Honey
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Recycled Cotton Throw SS26
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Recycled Cotton Throw - Blue, Off White, Grey
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Recycled Cotton Green Check Throw
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Dusty Green Recycled Cotton Throw
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Off White Recycled Cotton Throw
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
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Free shippingAll orders over €80 are delivered across Ireland to your doorstep at no extra charge.Explore Now
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14-Days returnsEnjoy the freedom of stress-free shopping with our hassle-free return policy.Return Policy
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Secure paymentShop with confidence knowing your payments are secure and your informationMore About Payment

