Sustainable cool, with a little Ohh!
Ohh! By Gum is built on choosing better - better materials, better processes, and better outcomes for people and planet. We curate everyday essentials that feel good to wear, made to last, and designed to make getting dressed feel a little lighter (and a lot nicer).As the only B Corp™ department store in Ireland, we make sustainable shopping easy, with considered pieces for everything you wear and lots of things you use.

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Organic cotton100% of our cotton is organic or recycled
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Life cycleAll our clothing is made to last beyond one season - we don’t follow fast trends
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Recycle bagsOrders ship in compostable poly mailers and recycled corrugate

Iconic summer set
Explore our popular categories
The Summer lineup
White Stuff Tia Wide Leg Crop Jean Dk Plum
Regular price
€89.95 EUR
Sale price
€89.95 EUR
Regular price
White Stuff Olivia Jersey Dress Navy Print AW26
Regular price
€79.95 EUR
Sale price
€79.95 EUR
Regular price
White Stuff DK Plum Twister Chino Trouser
Regular price
€79.95 EUR
Sale price
€79.95 EUR
Regular price
Comazo Fairtrade Pure Organic Cotton Panty
Regular price
€14.95 EUR
Sale price
€14.95 EUR
Regular price
Seasalt Everyday Liner Socks Pack of 2 in Wild Cherry Mix
Regular price
€18.95 EUR
Sale price
€18.95 EUR
Regular price
White Stuff 4PK Knicker Gift Box in Ivory Print
Regular price
€41.00 EUR
Sale price
€41.00 EUR
Regular price
Incredible Socks Strawberry Surprise Adults
Regular price
€9.95 EUR
Sale price
€9.95 EUR
Regular price
White Stuff 4PK Bright Pattern Ankle Socks
Regular price
€29.95 EUR
Sale price
€29.95 EUR
Regular price
Madam Stoltz Recycled Cotton Throw - Ecru, Brown, Honey
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Recycled Cotton Throw SS26
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Recycled Cotton Throw - Blue, Off White, Grey
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Recycled Cotton Green Check Throw
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Dusty Green Recycled Cotton Throw
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
Madam Stoltz Off White Recycled Cotton Throw
Regular price
€35.00 EUR
Sale price
€35.00 EUR
Regular price
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Free shippingAll orders over €80 are delivered across Ireland to your doorstep at no extra charge.Explore Now
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14-Days returnsEnjoy the freedom of stress-free shopping with our hassle-free return policy.Return Policy
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Secure paymentShop with confidence knowing your payments are secure and your informationMore About Payment

