Ohh! By Gum - Shop Sustainable

A woman wearing a bright green wool cardigan over a white collared shirt and a dark green skirt, photographed against a plain light beige studio background.

Womens Clothing

Mens Clothing

Kids

Babies

Homeware

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Sustainable cool, with a little Ohh!

Ohh! By Gum is built on choosing better - better materials, better processes, and better outcomes for people and planet. We curate everyday essentials that feel good to wear, made to last, and designed to make getting dressed feel a little lighter (and a lot nicer).As the only B Corp™ department store in Ireland, we make sustainable shopping easy, with considered pieces for everything you wear and lots of things you use.

Organic cotton

100% of our cotton is organic or recycled
Life cycle

All our clothing is made to last beyond one season - we don’t follow fast trends
Recycle bags

Orders ship in compostable poly mailers and recycled corrugate

Woman with curly hair wearing a dark denim jacket looking over her shoulder

A woman modeling a stylish dark purple Flotte waterproof coat over a white top and blue plaid skirt.

A woman wearing a dark purple Flotte waterproof coat over a blue plaid skirt against a beige studio background.

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Womens

Flotte Garance Cassis

€150.00 EUR

Woman posing in a navy and white color-blocked waterproof recycled polyester coat against a plain beige background.

A person posing in a navy and white waterproof jacket and brown beret against a light background.

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Womens

Flotte Abbesses Anorak Argile

€139.00 EUR

A woman modeling a long herringbone women's wool coat over a blue top and olive green corduroy trousers.

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Womens

White Stuff Camilla Crombie Coat

€240.00 EUR

A woman modeling a dark brown waxed cotton jacket with green and blue plaid trim on the cuffs and hem, paired with cream trousers against a textured beige background.

A woman stands against a textured beige studio backdrop wearing a blue and green plaid button-front jacket with a dark collar, cream wide-leg pants, brown shoes, and holding a red handbag.

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Womens

White Stuff Jackson Reversible Jacket

€200.00 EUR

A woman wearing a dark plum open-front blazer over a light beige crewneck sweater and blue jeans, carrying a dark brown leather shoulder bag against a textured light gray background.

A woman models a dark brown wide-leg blazer and matching trousers set, styled with a dark burgundy collared shirt and burgundy pointed-toe flats, against a textured beige studio backdrop.

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Womens

White Stuff Sasha Tweedy Blazer

€134.00 EUR

A woman wearing a navy pinstripe bomber jacket, a white top, a bright red patterned neck scarf, and light blue jeans, standing against a neutral beige wall.

A woman with long dark brown hair is shown from the back wearing a navy pinstriped bomber jacket and light blue jeans, set against a textured beige background.

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Womens

White Stuff Bonnie Bomber Jacket

€134.00 EUR

A woman wearing a dark blue denim button-up shirt jacket over a green and navy geometric patterned dress, photographed against a plain light beige studio background.

A woman shown from the back wearing a blue denim jacket over a green and blue geometric patterned skirt, photographed against a plain off-white studio background.

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Womens

Seasalt Reading Rocks Jacket Mid Wash

€114.95 EUR

A woman wearing a dark navy hooded parka jacket with front flap pockets, styled over a teal shirt and rust-brown pants, photographed against a plain light beige studio background.

A model shown from the back wearing a dark navy hooded coat, brown trousers, and brown Chelsea boots against a plain light beige studio background.

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Womens

Seasalt Seafaring Coat Inkwell

€239.95 EUR

Woman wearing a long navy coat holding a white bag with a brown handle on a light background

Close-up of a person wearing a blue organic cotton denim jacket with a neutral background

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Womens

White Stuff Oakleigh Denim Coat in Dark Denim

€124.95 EUR

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Womens

Flotte Passy Ginger Short Raincoat

€61.57 EUR

€61.57 EUR ~~€87.95 EUR~~

Womens

Flotte Amelot Fuschia Long Raincoat in XL

€98.95 EUR

€98.95 EUR ~~€98.95 EUR~~

Woman wearing a green jacket and beige shorts against a gray background

Person wearing a light green jacket and shorts set against a gray background

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Womens

White Stuff Molly Light Green Shacket

€63.00 EUR

€63.00 EUR ~~€90.00 EUR~~

A toddler wearing a light gray zip-up hoodie over a black and white striped shirt and matching striped pants, standing against a plain light background.

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Little Lounge Club

Child wearing a black and white striped shirt and black cap on a plain background

Kids

Gray Label L/S Tee GOTS Pirate Black - Cream

€40.00 EUR

Kids

Gray Label Hooded Cardigan w/ Zip GOTS Gray Melange

€86.00 EUR

A child wearing a light gray zip-up hoodie, black and white striped t-shirt, and black and white striped pants with black socks, shown from behind against a white background.

A pair of gray and white horizontally striped leggings displayed flat against a light gray background.

Kids

Gray Label Leggings GOTS Pirate Black - Cream

€42.00 EUR

Explore our popular categories

A woman models a bohemian-style midi dress with a multicolor abstract print in green, brown, red, and cream. She is holding a brown suede crescent shoulder bag and wearing brown leather boots, set against a neutral beige studio background.

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Skincare

Swimwear

Home Accessories

Baby gifts

Raincoats

Trousers & Leggings

Kid's Toys

Cushions & Throws

What's New

A woman wearing a blue organic cotton sustainable two-piece style jumpsuit with wide sleeves and a tie waist.

Back view of a woman wearing a blue organic cotton jumpsuit with a waist tie and wide-leg trousers

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Womens

SKFK KATTALIN JUMPSUIT

€269.95 EUR

A woman with short hair posing in a SKFK organic cotton black long sleeve top with a V-neckline.

A woman with short dark hair wearing a black long sleeve organic cotton top with a V-neckline.

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Womens

SKFK INGE GOTS BLACK T-SHIRT

€54.95 EUR

Woman with short hair wearing a sustainable SKFK organic cotton white long-sleeve top.

A woman wearing a white long-sleeve organic cotton top and black wide-leg trousers against a white background.

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Womens

SKFK INGE GOTS WHITE T-SHIRT

€54.95 EUR

A woman wearing a bright yellow ribbed sweater and black barrel leg jeans standing against a white background.

A close-up view of a model wearing high-waisted black barrel leg jeans with contrasting stitching and a yellow sweater.

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Womens

SKFK AIZANE GOTS TROUSER

€139.95 EUR

Woman with wavy hair wearing a red melange SKFK button-up shirt with arms crossed.

A woman wearing a red melange button-up shirt standing against a plain white background.

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Womens

SKFK ASUNE RED MELANGE SHIRT

€104.95 EUR

A model wearing a long-sleeved blue melange shirt, styled with cream-colored trousers against a white background.

A woman with short brown hair wearing a buttoned blue melange shirt against a white background.

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Womens

SKFK ASUNE BLUE MELANGE SHIRT

€104.95 EUR

Woman leaning against a wall wearing a long-sleeved chocolate brown organic cotton midi dress by SKFK.

Woman wearing a long-sleeved chocolate brown organic cotton midi dress with a side tie detail.

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Womens

SKFK IDE-GOTS CHOCOLATE DRESS

€95.00 EUR

A flat lay collection of seven colorful organic cotton socks by Seasalt Cornwall arranged on a plain background.

Womens

Seasalt Gift Box of 7 Women's Arty Socks Plain Symbol Mix

€56.00 EUR

Woman posing in khaki White Stuff Twister chino trousers, striped sweater, and beige jacket.

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Womens

White Stuff Twister Chino Trouser Khaki Green

€79.95 EUR

A woman modeling White Stuff mid denim barrel leg jeans with a yellow sweater and white sneakers.

White Stuff mid-denim barrel leg jeans for women on a grey background.

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Womens

White Stuff Aubrey Barrel Leg Jeans Mid Denim

€89.95 EUR

Customers love us

Ayla C.

Verified Buyer

"What an amazing company, recieved my parcel very fast and had a lovely little note attached, and or was beautiful packaged. Will definitely be recommending the shop to others."

Pamela M.

Verified Buyer

“As always entering Ooh By Gum was a pleasure. To be there rather than online is now for me a rare occurrence but as ever it reminded me of happy browsing days. A wonderful testament to Sharon’s environmentally friendly outlook and exquisite good taste. And thank you Laura on the day!”

Pauline K.

Verified Buyer

“Sharon and staff are super welcoming and helpful- love the quality and style of their clothes- always worth a browse☺️”

Susan M.

Verified Buyer

“I'm delighted with my purchases from this wonderful shop in Clifden. They arrived very quickly by post and were beautifully packaged with a lovely thank you note. I will definitely buy from this gorgeous shop again. Special thanks to the very helpful store manager.”

Madeliene G.

Verified Buyer

“I love shopping at Oh by Gum. The staff are always so lovely and helpful. I have been into their shop and I have bought online. I would highly recommend this shop for wonderful products.”

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