From local roots to global impact – a community conversation
Ohh! By Gum brought together people working in business, community projects, food, fashion and education to share what they have learned and the questions they are still asking. We hope these conversations encourage more of us to ask how businesses work, what they can demonstrate and where they can improve.
Ohh! By Gum Ltd is a Certified B Corporation. B Corp certification assesses our business against B Lab’s standards. It does not certify every brand or product we stock. Information about a particular product’s materials or certifications should be checked against evidence for that product.
Keep the conversation going
- Ask businesses what a claim means and what evidence supports it.
- Check the details of a product before relying on a materials or certification claim.
- Consider repairing, reusing or passing on items when that works for you.
- Share useful questions and what you learn with others.
Annie Lee
Annie, a B Leader in Ireland, guided our team through the B Impact Assessment. Her help with gathering information and planning the work made a complicated process more manageable.
Laura Matz
Laura was one of the people who encouraged Sharon to explore B Corp certification. A sustainability consultant with roots in Connemara, she helped start a conversation that continued through our assessment.
Roisin Keown
Roisin, founder of The Brill Building, joined the conversation about how organisations communicate their work and connect with communities. Roisin and her colleague Peter Snodden have worked with photographer Kevin Griffin, Sharon’s husband and fellow director of Ohh! By Gum, for many years.
Alice Coyle
Alice founded Coyles, a food shop and café in Clifden. She shared her experience of bringing people together around food and local projects. Alice also hosted Neighbourfood during the first year of our Re-Wear initiative.
Eithne O'Halloran
Eithne works with people, community groups and social enterprises in North Connemara through the Social Inclusion and Community Activation Programme. Her contribution focused on the practical work of connecting people with support and opportunities.
Eoin Connaire
Eoin works with the Local Enterprise Office in Galway. He spoke about the advice, mentoring and programmes available to businesses considering changes to how they operate. Explore Local Enterprise Office Galway’s supports.
Cathy O'Connor
Cathy is a stylist and personal shopper whose work with women over 40 led her to start Women Unbranded. She spoke about visibility and representation in fashion and beauty.
Karen Pappin
Karen is a brand architect and storyteller involved with Women Unbranded. Her contribution explored how women can speak about their experience, confidence and changing lives in their own words. Find out more about Women Unbranded.
Women Unbranded
Join the Women Unbranded movement
It's time for change, and it starts with us. We're transforming how the world sees women over 40 by advocating for authentic representation in brands and media that reflects our lives, not outdated stereotypes.
Celebrating experience and rewriting the narrative
We celebrate the unique perspective that comes with experience, wisdom, and the confidence that grows with every decade. We're building an empowered grassroots community, rewriting the narrative around what it means to age as a woman in today's world.
We believe in a future where experience is valued as expertise, visibility increases with age rather than decreases, and our voices grow stronger, not quieter. We're not anti-ageing, we're pro-living fully. This isn't about turning back time; it's about moving forward with purpose and demanding the recognition we've earned.
With decades of experience, financial independence, and absolutely nothing left to lose, we're the generation to demand change. Ready to be part of something bigger? Together, we're impossible to ignore.
Get involved
If you want to join us sign up on our website www.womenunbranded.com and take the Change Maker Survey to tell us more about what you want to hear about.
If you’d like us to speak at your women’s group, event or to your organisation email karen@womenunbranded.com to start the conversation.
