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New In - Kids

New In - Kids

Discover the latest arrivals for little ones at Ohh! By Gum.

Our New In Kids collection brings together newly added clothing, toys, accessories and gifts from the brands we stock, chosen for their design, quality and everyday practicality.

Where a product contains materials such as organic cotton, recycled fibres or other certified materials, you’ll find the relevant details on the individual product page where this information has been provided and verified by the brand.

Check back regularly for new colours, seasonal favourites and fresh arrivals for babies and children.
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A happy young boy wearing a red organic cotton Frugi tshirt featuring a yellow tractor design.
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Kids

Frugi Scout Circular T-Shirt Scarlett/Tractor

From €32.50 EUR
From €32.50 EUR
Frugi Jamie Jim Jams in Highland Fields/Rainbow
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Kids

Frugi Jamie Jim Jams in Highland Fields/Rainbow

From €44.00 EUR
From €44.00 EUR
A child wearing a yellow striped Frugi organic cotton top with a highland cow and puffin applique design.
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Babies (0-4yrs)

Frugi Easy on Top in Bumblebee Breton/Highlands Infant

From €27.50 EUR
From €27.50 EUR
frugi image featuring organic cotton for web use
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Babies (0-4yrs)

Frugi Archer Dress Rhubarb Breton Pals

€42.50 EUR
€42.50 EUR
A long-sleeved girls Frugi organic cotton t-shirt with pink stripes and horse and cat appliques.
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Babies (0-4yrs)

Frugi Archer Applique Top Rhubarb Breton Pals

From €30.00 EUR
From €30.00 EUR
Frugi recycled polyester boys fleece jacket with a colourful star and floral print on a blue background.
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Kids

Frugi Zipped Ted Fleece Jacket in Upon A Star

From €47.50 EUR
From €47.50 EUR
A young girl wearing a colourful Frugi recycled polyester fleece jacket outdoors in a natural landscape.
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Kids

Frugi Zipped Ted Fleece Jacket in Rhubarb Check

From €47.50 EUR
From €47.50 EUR
Blue Frugi girls hoodie with rainbow cloud appliques and purple cosy fleece lining.
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Kids

Frugi Ted Fleece Lined Hoodie

From €55.00 EUR
From €55.00 EUR
Frugi organic cotton long sleeve top with Do Good Things rainbow graphic on a white background
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Kids

Frugi Tamar Raglan Top in Soft White/Do Good

From €27.50 EUR
From €27.50 EUR
A Frugi long sleeve girls dress in a green floral print made from organic cotton.
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Kids

Frugi Sofia Skater Dress in Wildflower Wander

From €45.00 EUR
From €45.00 EUR
Cream organic cotton baby tights with colourful flowers and hearts pattern by Frugi
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Kids

Frugi Little Pointelle Tights

€19.00 EUR
€19.00 EUR
A pair of bright yellow Frugi organic cotton leggings for children.
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Kids

Frugi Libby Leggings in Bumblebee

From €20.00 EUR
From €20.00 EUR
A smiling child wearing a colourful fleece vest and bright blue organic cotton cord trousers in a wooded park.
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Kids

Frugi Lennox Adventure Trousers

From €42.50 EUR
From €42.50 EUR
Frugi organic cotton jeans for kids with a blue adjustable drawstring waist and knee stitching detail.
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Kids

Frugi Comfy Jeans in Mid Denim

From €52.50 EUR
From €52.50 EUR
A child wearing a Frugi organic cotton knit jumper with animal patterns, standing in a grassy field during sunset.
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Babies (0-4yrs)

Frugi Clyde Cable Knit Jumper

From €45.00 EUR
From €45.00 EUR
Smiling toddler wearing yellow Frugi organic cotton trousers and a rainbow applique top against an orange background.
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Babies (0-4yrs)

Frugi Character Joggers in Bumblebee/Mouse

From €32.50 EUR
From €32.50 EUR
Child wearing brown organic cotton trousers with highland cow appliques on the knees
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Babies (0-4yrs)

Frugi Arlo Cord Trousers in Rust/Highland Cows

From €40.00 EUR
From €40.00 EUR
A happy toddler girl wearing a light blue Frugi organic cotton top with a rainbow and house design.
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Babies (0-4yrs)

Frugi Adventure Applique Top Winter Sky/House

From €27.50 EUR
From €27.50 EUR
Frugi girls pink organic cotton cardigan featuring horse and cat applique designs.
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Babies (0-4yrs)

Frugi Colby Cardigan in Rhubarb/Pals

From €42.50 EUR
From €42.50 EUR
Frugi colourful organic cotton rugby shirt with Navigate Nature chest patch
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Kids

Frugi Mullion Top

From €37.50 EUR
From €37.50 EUR
Frugi girls organic cotton cord jacket in teal with colorful embroidered flower and heart patterns.
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Kids

Frugi Katie Quilted Cord Jacket

From €60.00 EUR
From €60.00 EUR
Smiling girl wearing a Frugi organic denim jumpsuit with a colourful rainbow detail on the pocket.
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Kids

Frugi Juno Boilersuit

From €57.50 EUR
From €57.50 EUR
Frugi children's pyjamas set with adventure campervan print and colorful stars on organic cotton fabric.
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Kids

Frugi Jamie Jim Jams in Multi Stars/Adventure

From €44.00 EUR
From €44.00 EUR
A happy young boy wearing a navy blue Frugi organic cotton hoody with a colorful rainbow Hello patch.
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Kids

Frugi Helston Reversible Hoodie

From €55.00 EUR
From €55.00 EUR
A young child with blonde hair stands on a platform wearing a long black dress with a half-zip neckline and light gray sneakers, set against a solid warm tan background.
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Kids

Gray Label Polo Dress GOTS Pirate Black

€78.00 EUR
€78.00 EUR
A young girl with long dark hair wearing an oversized pink long-sleeve polo shirt dress, standing against a plain light beige studio background.
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Kids

Gray Label Polo Dress GOTS Bubblegum

€78.00 EUR
€78.00 EUR
A young child with curly dark hair wearing a brown long-sleeve top with a cream stripe and circle graphic, paired with light beige pants, standing against a solid beige background.
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Kids

Gray Label Oversized L/S Tee w/ Logo GOTS Woody - Cookie Print

€48.00 EUR
€48.00 EUR
A young child with curly brown hair wearing a pink long-sleeve sweatshirt with a beige arched stripe and a beige oval patch on the front, paired with tan pants, against a plain off-white wall.
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Kids

Gray Label Oversized L/S Tee w/ Logo GOTS Bubblegum - Cookie Print

€48.00 EUR
€48.00 EUR
A child wearing a light gray zip-up hoodie, black and white striped t-shirt, and black and white striped pants with black socks, shown from behind against a white background.
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Kids

Gray Label Leggings GOTS Pirate Black - Cream

€42.00 EUR
€42.00 EUR
Toddler wearing a pink Gray Label organic cotton hoodie leaning against a matching pink cube
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Kids

Gray Label Leggings GOTS Bubblegum - Cream

€42.00 EUR
€42.00 EUR
Child wearing a pink and white striped shirt against a plain background
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Kids

Gray Label L/S Tee GOTS Bubblegum - Cream

€40.00 EUR
€40.00 EUR
Child wearing a pink outfit standing against a plain background
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Kids

Gray Label Flared Pants with Slit GOTS Bubblegum

€62.00 EUR
€62.00 EUR
Child wearing a striped organic cotton shirt and gray pants against a white background
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Kids

Gray Label L/S Tee GOTS Woody - Cream

€40.00 EUR
€40.00 EUR
Child wearing a black and white striped shirt and black cap on a plain background
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Kids

Gray Label L/S Tee GOTS Pirate Black - Cream

€40.00 EUR
€40.00 EUR
Child wearing a brown organic cotton hoodie and gray pants sitting on a white surface.
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Kids

Gray Label Hooded Cardigan w/ Zip GOTS Woody

€86.00 EUR
€86.00 EUR
A toddler wearing a light gray zip-up hoodie over a black and white striped shirt and matching striped pants, standing against a plain light background.
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Kids

Gray Label Hooded Cardigan w/ Zip GOTS Gray Melange

€86.00 EUR
€86.00 EUR
Frugi Printed Puddle Buster Coat in Purrfect Ponies
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Kids

Frugi Printed Puddle Buster Coat in Purrfect Ponies

From €63.00 EUR
From €63.00 EUR
Frugi Printed Puddle Buster Coat in Highland Grazing
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Kids

Frugi Printed Puddle Buster Coat in Highland Grazing

From €63.00 EUR
From €63.00 EUR
Frugi Little Waterproof Dungarees in Fire
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Kids

Frugi Little Waterproof Dungarees in Fire

€53.00 EUR
€53.00 EUR
Frugi Character Puddle Buster Trousers in Rhubarb/Cat
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Kids

Frugi Character Puddle Buster Trousers in Rhubarb/Cat

From €42.00 EUR
From €42.00 EUR
Frugi Character Puddle Buster Trousers in Holly Green/Cow
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Kids

Frugi Character Puddle Buster Trousers in Holly Green/Cow

From €42.00 EUR
From €42.00 EUR
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