How B Corp Certification is Redefining Business for Good

Why Small Steps Create Big Change

At Ohh! By Gum, we’re on a mission to make a difference—both for the planet and the people on it. We are at final stage of achieving our B Corp certification, joining a growing community of businesses committed to balancing profit with purpose. B Corp certification holds companies to high standards of social and environmental impact, but it’s also a symbol of hope that small, thoughtful changes can add up to a big positive impact.  If a business is certified B Corp they have to continuously try to improve and are reviewed every two years to remain certified.

Today, we’re shining a light on some inspiring brands that have already earned B Corp status and are leading the way. From Irish favourites to internationally known brands, these companies show that doing good isn’t just possible; it’s powerful.

What is B Corp Certification?

In a nutshell, B Corp certification is like a “stamp of approval” for businesses that meet rigorous standards for social and environmental performance, transparency, and accountability. Certified B Corps are legally required to consider the impact of their decisions on workers, customers, suppliers, community, and the environment. This isn’t just a trend; it’s a movement towards a more inclusive, equitable, and regenerative economy.

Spotlight on B Corp Brands Doing Good

Here are a few standout brands that have achieved B Corp certification and are paving the way for a more sustainable future. These brands show us that change is possible—and that every purchase can make an impact.

1. Patagonia: The Pioneers of Ethical Outdoor Gear

Patagonia, a globally renowned brand and one of the earliest B Corps, has set a high standard for sustainability in outdoor gear. They’re famous for their commitment to environmental activism and quality products designed to last a lifetime. From using recycled materials to supporting grassroots environmental movements, Patagonia proves that businesses can be a powerful force for good.

2. Aoife Ireland: Fashion with a Conscience

Aoife Ireland, founded by Irish designer Aoife McNamara, is a standout example of sustainable luxury fashion with a strong ethical core. Aoife’s designs are inspired by Ireland’s natural beauty, and she takes great care to ensure her collections are both stylish and sustainable. Using organic and earth-kind materials, Aoife Ireland emphasises slow fashion—creating pieces meant to last and reducing the environmental impact of “fast fashion.” With each collection, Aoife encourages her customers to make thoughtful, eco-conscious choices without compromising on style.

3. Seasalt Cornwall: Style with Purpose

Seasalt Cornwall, one of our most popular brands in Ohh! By Gum, has earned well-deserved recognition this year by becoming a certified B Corp! Known for their quality, timeless designs, and commitment to environmental responsibility, Seasalt goes beyond the basics to ensure their products are both beautiful and ethical. They prioritise organic cotton, responsibly sourced materials, and a transparent supply chain that ensures fair treatment for workers. When you choose Seasalt, you're not just purchasing a garment—you’re supporting a brand that truly values people and the planet.

4. Swole Panda: Sustainable Accessories with a Twist

Swole Panda offers a collection of accessories, including socks and scarves, made from sustainable materials like bamboo. Their focus on sustainability and reducing waste while maintaining a stylish edge has earned them B Corp status. They’re a perfect example of how a company can integrate sustainability into everyday fashion accessories without compromising on quality or style.

5. Izipizi: Eyewear for a Better Future

Izipizi is a global eyewear brand with a commitment to social and environmental responsibility. Known for their stylish, functional, and affordable eyewear, Izipizi uses sustainable materials and ensures ethical manufacturing processes. Their B Corp certification reflects their ongoing dedication to reducing their environmental footprint while providing customers with stylish eyewear products that are designed to last.

6. TWOTHIRDS: Ocean-Inspired Sustainability

TWOTHIRDS, inspired by the ocean and dedicated to protecting it, brings sustainability into stylish, everyday wear for men and women. This brand is committed to using eco-friendly materials and producing in a way that minimises waste and carbon footprint. TWOTHIRDS not only promotes conscious consumption but also actively supports ocean conservation efforts, making them a perfect fit for our mission at Ohh! By Gum.

7. Secrid: Compact Wallets with a Big Impact

Secrid, known for their sleek and functional wallets, blends innovative design with sustainable practices. A certified B Corp, Secrid prioritises fair wages, ethical production, and the use of earth-kind materials. Their commitment to minimising their environmental footprint while creating durable, timeless products demonstrates the power of small, purposeful choices in business.

How You Can Make a Difference

Choosing B Corp-certified brands is one simple way to start incorporating sustainability into your lifestyle. Here’s how you can take small, meaningful steps every day:

1. Shop Consciously: Supporting certified B Corps or local businesses that prioritise ethical practices sends a strong message that consumers care about impact.

2. Spread the Word: Share your knowledge with friends and family. Sometimes, it just takes a conversation to inspire others to make small changes too.

3. Recycle and Reuse: Look for companies that offer recycling or return programs, or get creative with reusing items you already own.

Wrapping Up: Our Path to B Corp Certification

At Ohh! By Gum, we’re proud to be working towards our own B Corp certification, joining this incredible community of purpose-driven brands. By supporting B Corps and making mindful choices, we’re building a brighter future, one small step at a time.

Stay tuned for more updates on our journey to B Corp certification, and thank you for joining us on the path to positive change.